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Launched by industry specialists who have vast gaming and esports experience we understand campaigns from both a brand and an influencer’s perspective. Having worked with some of the largest gaming companies and brands in the world of esports, esports education and experiential marketing.
Here at Mavreel, we recognise what brands want to achieve through an influencer marketing campaign. We work on all types of campaigns with our talent, ranging from small one deliverable campaigns to large scale and long term activations.
The gaming and the marketing arena have both changed considerably over the past decade or so. Games are more elaborate, with increasingly intricate storylines and global appeal. Marketing has become a completely new world in a digital-first, social media world.
So how do you bring these two new worlds together and create an effective games marketing strategy? To effectively promote your game, product or service you’re going to need a new approach, and the best way to do this is to understand the gamers you’re trying to market to.
Gamers are notoriously loyal to certain games, especially if the game allows them to create and grow a digital community within the game and its players. This feeling of community is something that games marketers can capitalise on.
Think about the ways gamers communicate with each other, and the way they find new games. By understanding their habits and the platforms they use, it will be easier to promote your brand in an environment of potential customers that are already interested in video gaming. Sounds good, right?
But first, you need to understand where gamers (like most people) spend their time. Social media is an essential part of creating and growing gaming communities, and there are two types that are important; video content and community.
By understanding the groups of people that use these different types of social media and streaming content, your games marketing strategy can gain a meaningful edge over the competition.
Video content accounts for 80% of the entire internet consumption, not social media, the entire internet. It may seem counter-intuitive, but nearly half of all video gamers say that they spend more time watching people play games than playing games themselves.
This is aided by the rise of gaming influencers; players whose video content is so popular they have amassed thousands, even millions of devoted followers. We then organically communicate the value of your brand to your desired audience in the digital spaces where they live.
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