We match your brand up with the best gamers and content creators available to promote your brand and get you the exposure you want in the gaming community.
Gaming is the biggest entertainment industry in the world with an extremely assorted audience. As such, we always strive to represent influencer talent who are a true reflection of the diverse gaming demographic.
The gaming and the marketing arena have both changed considerably over the past decade or so. Games are more elaborate, with increasingly intricate storylines and global appeal. Marketing has become a completely new world in a digital-first, social media world. So how do you bring these two new worlds together and create an effective games marketing strategy?
To effectively promote your game, product or service you’re going to need a new approach, and the best way to do this is to understand the gamers you’re trying to market to.
Gamers are notoriously loyal to certain games, especially if the game allows them to create and grow a digital community within the game and its players. This feeling of community is something that games marketers can capitalise on.
Think about the ways gamers communicate with each other, and the way they find new games. By understanding their habits and the platforms they use, it will be easier to promote your brand in an environment of potential customers that are already interested in video gaming. Sounds good, right?
But first, you need to understand where gamers (like most people) spend their time. That’s where we come in.
We can help you with:
Gaming Influencer Brand Collaboration
Game Reviews and Testing
Product and Service Reviews
Gaming and Esports Corporate Strategy
Hosting & Organising Esports Tournaments
Tailored to your business needs.
The first step is to describe your brand, project, KPI's, budget, and goals with us and the concluding success measurement. We then define the demographic and geographic data of your target group.
We prepare a campaign strategy for your brand, being thoughtful about your brand identity and already applied strategies. We find suitable gaming influencers and content creators within our community to best introduce and promote your product to your desired audience.
Our influencers create ad campaigns for your product on your platform of choice (e.g. YouTube, TikTok, Twitch, Instagram). Then, in close cooperation with the influencers, we ensure that the campaign is implemented as planned. They will promote your brand and products to their audience getting you the highest impact advertising available today in the gaming community.
Finally, we provide a detailed report on the completed campaign, in which we review the process and the successes achieved, considering previously set goals and KPIs.